Hesse Kleinloog Studio was approached to be the Creative Directors for the inaugural Design Joburg exhibition hosted in 2017.

The team developed a new approach to exhibition design - to encourage and drive collaboration between manufacture and design, as opposed to each industry existing in isolation

This was in complete contrast to the standard model of "buying" floor space at a design show, and the overall success was resounding, and led to the second Design Joburg show in May 2018 being scheduled.